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Visibility and Sponsorship Business Model in Formula 1

August 7, 2020March 18, 2018 by admin

The visibility and sponsorship business model in Formula 1 (F1) industry connects F1 teams with firms and organizations that want to increase their visibility towards the F1 global audience. Thus, It provides to the former an additional source of income, and to the latter the possibility to globally increase their brand awareness, as an alternative of traditional commercial and advertising. This business model is possible as F1 is the most watched annual sport series in the world (500 million of viewers per year) and all teams participating the races enjoy a high level of visibility, through media, broadcasting, and spectators at the racetracks. Also F1 fans tend to support a specific team, and follow it throughout the racing season. This creates a potential value that can be monetized not only by selling merchandise, but also by promoting additional products and brand to the fans. It is important to acknowledge that, like many sports, the F1 circus is heavily influenced by sponsorship and external founders’...

Sports Sponsorship Effectiveness

August 7, 2020March 17, 2018 by admin

1.1 Introducing the Sponsorship Market

Over the last decades sponsorship has evolved from a merely philanthropic activity to a popular marketing vehicle and consequently budgets have been rising (Nufer & Bühler, 2010). In the current sponsorship market million-dollar contracts are the rule rather than the exception. The majority of sponsorship investments is in the area of sports, such that sponsorship and media rights are the “main engines” of growth and professionalism in the global sports market (PricewaterhouseCoopers, 2011, p.4). In particular PricewaterhouseCoopers (PwC) projects a worldwide increase in spending on sports sponsorship to $45.3 billion in 2015 (PricewaterhouseCoopers, 2011). Sponsorship managers recognize the commercial value of associating their business with a well-known and beloved property. They hope to achieve a multitude of objectives, including brand equity and customer relations goals, through sponsorship. Yet in the current difficult economic situation,

Multiple Claims and Insufficient Limits

August 7, 2020March 17, 2018 by admin

A single occurrence causes multiple bodily injuries, multiple instances of property damage, or both. Numerous claims are made, liability is reasonably clear, and the fair value of these claims far exceeds the available insurance limits of liability. What’s an insurer to do? Given the wide recognition of an action for bad faith failure to settle (e.g., Voccio v. Reliance Ins. Cos., 703 F.2d 1, 2 (1st Cir. 1983) (“Most ‘bad faith’ cases involve an insurance company’s refusal to accept an offer of settlement within the available policy limits.”), insurers are likely to be confronted with a damned if you don’t, damned if you do dichotomy. See 2-5A The Law of Liability Insurance §5A.13 (Matthew Bender & Co. 2009) (describing it as a “perplexing dilemma” and discussing various approaches to the problem). Many states’ unfair claims settlement practices laws prohibit insurers from “[n]ot attempting in good faith to effectuate prompt, fair and equitable settlements of claims in which liability has become reasonably clear.”

Barbara Nesbitt Plaintiff-Appellant, National Muscle Car Association

August 7, 2020March 16, 2018 by admin

¶ 1 Held: The circuit court did not err by dismissing plaintiff's claims against the NMCA, Promedia, the NHRA, and Ted Peters on the basis of a release and waiver of liability signed by plaintiff because: 1) those defendants fell within the definition of "releasees" set forth in the agreement; 2) the language of the release was sufficiently clear to define the "event" as the drag racing event during which plaintiff was injured; 3) the danger that caused plaintiff's injury was within the range of dangers of which plaintiff assumed the risk when she signed the release; and 4) plaintiff forfeited her claim that the NHRA and Peters did not provide consideration in exchange for her promise to release them from liability because she did not raise that claim before the circuit court.

The Standard Atmosphere

August 7, 2020March 16, 2018 by admin

Aerospace vehicles can be divided into two basic categories: atmospheric vehicles such as airplanes and helicopters, which always fly within the sensible atmosphere, and space vehicles such as satellites, the Apollo lunar vehicle, and deep-space probes, which operate outside the sensible atmosphere. However, space vehicles do encounter the earth's atmosphere during their blastoffs from the earth’s surface and again during their reentries and recoveries after completion of their missions. If the vehicle is a planetary probe, then it may encounter the atmospheres of Venus, Mars, Jupiter, etc. Therefore, during the design and performance of any aerospace vehicle, the properties of the atmosphere must be taken into account. The earth's atmosphere is a dynamically changing system, constantly in a state of flux. The pressure and temperature of the atmosphere depend on altitude, location on the globe (longitude and latitude), time of day, season, and even solar sunspot activity. To take all these variations into account when considering the design and performance of flight vehicles is impractical.

Short Time Period Atmospheric Density Variations and Determination of Density Errors From Selected Rocketsonde Sensors

August 6, 2020March 16, 2018 by admin

l. INTRODUCTION

A knowledge of the vertical and horizontal variation of atmospheric density is required to solve problems such as reentry effects on missiles and their components. For guided reentering vehicles, it has been shown that maximum reentry heating commonly occurs in the 5040 70-km altitude region of the atmosphere. The deceleration (in g's) of a reentry vehicle is given by the dynamic pressure, p=0.5pv2, divided by the ballistic coefficient, B= W/C,A, where p is the atmospheric density, W the weight of the vehicle, V the relative velocity, CD the drag coefficient, and A the reference area of the vehicle.

Improving Sponsorship Value of Sports Property

August 6, 2020March 16, 2018 by admin

1. Introduction

1.1.Background

Sponsorship has gained an important role in the marketing strategy within last decades (e.g. Cornwell & Maignan, Walliser 2003) while the traditional methods of advertising have lost some of the effect due to over-flow in the media mainstream. Consumers start understanding their power and expect respect for the individual and look for products and companies that share their values. Sports sponsorship is way to share interest with customer by supporting the same team or sports type. It is easier to create basis for dialogue around common interests. IEG Sponsorship Report which has conducted primary report on annual sponsorship spending estimates global sponsorship expenditures to 46.3 billion USD in 2011, with North American companies accounting for 18.2 billion USD. Europe is second biggest sponsorship market followed by Asia Pacific region. Central and South America is the fastest growing sponsorship region not the least because of the FIFA World Cup and Summer Olympic Games in 2014 and 2016 respectively.

Pre-Event Waivers And Releases A Comparative Review Of Current State Laws

August 6, 2020March 15, 2018 by admin

Facts - Health club member sued health club for personal injuries while on the club=s premises, but was not using the club=s exercise equipment. The member signed a waiver of liability as part of a membership agreement at the club. The waiver released the club from liability for all personal injuries sustained by a member on the premises whether using exercise equipment or not.

Rationale - A written release may exculpate a tortfeasor from future negligence or misconduct. To be effective, the release must be clear, unambiguous, and explicit in expressing the intent of the subscribing parties. The release need not achieve perfection. Exculpatory agreements in the recreational sports context do not implicate the public interest and therefore are not void as against public policy. In determining the purpose for which the release was signed, an appellate Court looks at the language of the release and the agreement in which it is included, and not the inherent risks of the underlying recreational or sports

Liability Insurance: Effect of False Statements on Duty to Cooperate

August 6, 2020March 14, 2018 by admin

Whether and when discrepancies in statements by an insured to his insurer constitute a breach of the liability insurance cooperation clause' is the subject of this article. A distinction is drawn at the outset, between wilful, intentional or fraudulent material variances, here discussed, and those variances which are unintentional, accidental, unimportant or inconsequential. The latter categories are considered not sufficient to constitute a breach of the clause under discussion.

Gambling On Sport Sponsorship: A Conceptual Framework For Research And Regulatory Review

August 6, 2020March 14, 2018 by admin

Abstract

Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may be prompted to gamble, or to increase their gambling, by the direct marketing, alignment of gambling with a ‘healthy’ activity and increased normalisation of gambling. Therefore, sport sponsorship by CGPs promotes a potentially risky behaviour and may exacerbate the public health issue of problem gambling. Regulatory measures have been implemented by governments and private organisations in relation to sport sponsorship by tobacco companies in recognition of the potential harmful impacts of this form of marketing. Subsequently, the involvement of ‘unhealthy products’

The Impact Of Tv Channel Design On Emotion And Brand Personality

August 6, 2020March 14, 2018 by admin

Abstract

The communication strategy of TV channels is essentially based on schedule and channels’ “packaging”. It contains visual and sonorous components that are fundamental factors of media communication.

Previous marketing researches considered product packaging design and studied elements of design like color and form, etc. Taking into account TV channels as a product, this research aims to investigate the channel design impact on viewers’ emotions and brand personality. The advertising credit is one of the main elements of the TV channel design. It contains three stimuli: animation, color and music. Moderate effects of human personality and optimum stimulation level are examined.

Eight Ad credits were conceived for the experimentation using animation techniques, colors and music. The final sample, comprising 512 respondents, was divided into eight groups exposed each to a single credit.

The data analysis method applied is ANOVA. The findings indicate that visual and sound stimuli affect channel design appreciation. Hot hue color evokes emotion response and influences the channel competence perception.

Personality, Context, and Resistance to Organizational Change

August 6, 2020March 14, 2018 by admin

The article proposes and tests a model of resistance to organizational change. Contrary to most works on resistance, resistance was conceptualized here as a multifaceted construct. Relationships among resistance components and employees’ personalities, the organizational context, and several work-related outcomes were examined. Through a study of 177 employees, both personality and context have been found to significantly associate with employees’ attitudes towards a large-scale organizational change. These attitudes were, in turn, significantly associated with employees’ job-satisfaction, organizational commitment, and intention to leave the organization.

Collapsible Corporations in a Nutshell

August 6, 2020March 13, 2018 by admin

SECTION 331(a) (1) of the Internal Revenue Code provides that a complete liquidation of a corporation is to be treated by a share holder as a sale of his stock, and section 334(a) provides that a shareholder's basis for property acquired on a liquidation is its fair market value at the time of distribution. These long established rules led to the tax avoidance device known as the "collapsible corporation" with which the Treasury Department has long been concerned.! In 1950, Congress enacted a provision designed to deal with this form of tax avoidance, the predecessor of section 341 of the Internal Revenue Code of 1954. This article will examine the device known as the" collapsible corporation, " the manner in which section 341 has been used to prevent the conversion of ordinary income into capital gain, and the problems flowing from this provision.

Joint Venture Liability

August 6, 2020March 13, 2018 by admin

Joint Venture Liability

Mitigating joint venture liability is key to the success of a business joint venture. Joint venture liability has an internal component (e.g. co-venturer) and external component (e.g. creditors). This article provides a brief overview of joint venture advantages and how joint venture law is used to reduce liability and maximize joint venture benefits. Effective mitigation through joint venture due diligence is discussed with a quick look at joint venture intellectual property. Finally, mitigation of joint venture liability in the international business joint venture context is surveyed. Contact Saboor H. AbdulJaami for help navigating joint venture law.