Sports Marketing and the Law: Protecting Proprietary Interests in Sports Entertainment Events
I. INTRODUCTION
This article is intended to help owners of sports entertainment properties protect their long-term financial interests and the goodwill generated from the promotion of sports teams, events, corporate sponsorships, licensed merchandise, franchise, and broadcast rights (collectively referred to as "Sports Marketing"). To encourage development of new sports entertainment events, investors must be given a reasonable chance of obtaining a favorable return before being copied by competitors.uh