Methods This study examined sponsorship of organizations and events in the U.S. by alcohol brands from 2010-2013. The top 75 brands of alcohol consumed by underage drinkers were identified based on a previously conducted national internet-based survey. For each of these brands, a systematic search for sponsorships was conducted using Google.
Let’s Take Action on Alcohol Sponsorship provides a step-by step process for the development of policies that set guidelines for the sponsorship of workplace, school, or community events by the alcohol industry. The guide offers a range of practical tips and suggestions, highlighting many of the challenges and issues that organizations encounter in their efforts to develop and implement alcohol sponsorship policies. Whether you are revising an existing policy or developing one for the first time, this Let’s Take Action guide will be a helpful resource. We recognize that the development of alcohol policies surrounding sponsorship involves a broad range of stakeholder groups. The information provided in Let’s Take Action will be particularly useful to the following individuals.