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Media Effect In Commercial Sponsorship

August 4, 2020December 28, 2017 by admin

Abstract

Various elements of brand identity contribute to brand image development; however, the role of marketing communications is particularly important in achieving brand image effects. In the case of advertising, two separate elements of communications, a message and a medium, combine to deliver particular brand image values. In the case of sponsorship both the message and media elements are not separate, but are inextricably linked and imagery is delivered by association with particular activities and events. Presents the result of focus group research which sought to examine the images transferred by different categories of sponsorship, i.e. sports and arts. The results show that goodwill, which is generated amongst consumers as a result of corporate sponsorship involvement, varies by sponsorship category. The results have important implications for sponsorship managers in terms of the choice of sponsorship category and the manner in which sponsorship investments are leveraged.

Women in TV Broadcast News: Reporters and Sources in Hard News Stories

August 4, 2020December 28, 2017 by admin

Abstract

This study, conducted during a two-week period leading up to the 2012 Presidential Election, analyzed three prime time news broadcasts to determine whether male journalists reported more hard news stories than female journalists throughout a segment of increased political activity and whether male and female sources were used equally in said stories. The results showed that male reporters were assigned more hard news than female reporters, and males were a little more likely to assigned to hard news than soft news. Male sources were used more as experts in hard news by both male and female reporters. Actually female reporters relied on males as expert sources more than male reporters. The implications of the results of this study include female under representation as reporters and sources, probably continuing a perception of women as being in a lower social status than men.

The Art of Contract Negotiation

August 4, 2020December 28, 2017 by admin

I. INTRODUCTION

Twenty years ago, I was a young student aspiring to a career in sports law. Following law school, I have had the good fortune to achieve my personal ambition and become a sports attorney while representing some of the best athletes in the country. In the process, I have visited many of the top universities and met many athletes throughout the country. For me, it all began when I attended law school at George Washington University and made the decision to combine my love for sports with my desire for law. Through some networking, I met two of the giants in the business, Bob Woolf and the late Larry Fleisher. They gave me two pieces of advice: First, take a lot of tax courses in law school, which was some of the worst advice I got in my life'''

The Value of Winning in Motorsports: Sponsorship-Linked Marketing

August 4, 2020December 27, 2017 by admin

Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Still at question in sponsorship-linked marketing programs is the economic value of the firm. Also largely unexamined in marketing research on sponsorship is the impact of participation outcomes. For example, is it more valuable to the firm to sponsor a winner, or is it simply participation and. thus, exposure that brings value to the firm? This study presents an anaiysis of the share-price impact of sponsoring the drivers in the Indianapolis 500 mile race to assess the value of motorsports victories and participation within a firm's sponsorship-linked marketing strategy. This approach allows the use of historical data in the analysis of the value of sponsorship. While the findings of the study suggest that autoracing sponsorships involving products that are not closely linked to the automotive industry...

Prosecutor Of The Union Ministry Of Public Federal District And Territories

August 2, 2020December 27, 2017 by admin

CIVIL LIABILITY OF PUBLIC ACTION IN ACT of improper conduct against: AGNELO DOS SANTOS

Queiroz Filho, former governor the Federal District, CPF 196676555-04, born in 11/09/1958, son of Alaíde Carvalho de Almeida Queirozand Agnelo Santos Queiroz, resident and domiciled in the SMDB, set 4, Lot 11, home D, South Lake, Brasília / DF.

Industry Views on Beverage Alcohol Advertising and Marketing, with Special Reference to Young People

August 4, 2020December 26, 2017 by admin

Introduction

1. Both leading beverage alcohol producers and WHO recognize that alcohol abuse and alcohol dependence are significant public health problems. Although differences certainly exist in views about the relative importance of the health benefits of moderate drinking or the definitions of what might be called harmful drinking, there is agreement that irresponsible and excessive alcohol consumption can lead to adverse health and social consequences, both in the short and long term. A key area of common concern relates to alcohol consumption by young people, which has been perceived in developed and developing countries as an important problem.

2. There are two distinct aspects of this problem. The first relates to the consumption of beverage alcohol by those under the minimum legal drinking age, however that is defined in any particular country. The other is a pattern of drinking by

Brand Personality Differentiation in Formula One Motor Racing: An Australian View

August 4, 2020December 26, 2017 by admin

Introduction

In a previous paper (Donahay & Rosenberger 2007), we investigated the effectiveness of image transfer from a Formula One (F1) team to the principal sponsor by measuring the brand-personality (BP) congruency between the team and principal sponsor when affected by the functional congruity of the sponsor brand and F1 team and the team’s level of winning performance. In this paper, we revisit the data and specifically assess Aaker’s (1997) BP construct as a tool for detecting differences in the BP profiles of four F1 team brands (Ferrari, Williams, B.A.R., Jaguar) as perceived by Australian F1 fans.

By associating with the characteristics of a sporting team, event or well-known athlete, sports sponsorship seeks to increase brand loyalty, create awareness, change or reinforce their image, drive retail or dealer traffic and stimulate sales, trial and usage

The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes

August 4, 2020December 26, 2017 by admin

ABSTRACT

Previous research has shown that fan identification with an entity contributes to a positive attitude toward companies that associate with that entity. In this study, we examine if sponsorship of an entity they dislike may actually alienate consumers and make them look at the sponsoring company in a less favorable manner. We surveyed NASCAR fans and found that, while there is a strong positive connection between attitude toward their favorite driver and attitude toward that driver’s sponsor, the reverse was true as well. That is, respondents’ attitudes for brands that sponsor their least favorite driver appear to be negatively impacted.

INTRODUCTION

Companies continue to increase their expenditures on sponsorships with hopes that positive emotions toward a property (e.g., sporting event, sport team, arts organization) will transfer to the sponsoring brands, therefore enhancing brand image and resulting in

Elements Of The Law Of Contract

August 4, 2020December 26, 2017 by admin

Introduction

This subject guide is designed to help you to study the Elements of the Law of Contract in England and Wales. This guide is not a textbook and it must not be taken as a substitute for reading the texts, cases, statutes and journals referred to in it. The purpose of the guide is to take you through each topic in the syllabus for Elements of the Law of Contract in a way which will help you to understand contract law.

Asphalt Concrete Fatigue Crack Monitoring and Analysis Using Digital Image Analysis Techniques

August 4, 2020December 26, 2017 by admin

ABSTRACT

This paper describes the method of crack detection, monitoring, and data extraction employed by the University of California, Berkeley Pavement Research Center as part of its accelerated pavement testing program (CAL/APT). The method employs digital imaging techniques, which enable the conversion of images to data on the location, orientation, and length of fatigue cracks on pavement test sections. Crack data is presented from three pavement sections tested using the Heavy Vehicle Simulator (HVS). These sections are identified as 502CT, 503RF, and 515RF. The crack density (cm/cm2) data from these sections is correlated with data obtained from other instrumentation on these sections, including nuclear gage, multi-depth deflectometer, road surface deflectometer, and falling weight deflectometer. Crack density is also correlated with the load distribution caused by the wander pattern of the HVS test wheel.

Hyperspectral Imaging with TNTmips®

August 4, 2020December 26, 2017 by admin

Multispectral remote sensors such as the Landsat Thematic Mapper and SPOT XS produce images with a few relatively broad wavelength bands. Hyperspectral remote sensors, on the other hand, collect image data simultaneously in dozens or hundreds of narrow, adjacent spectral bands. These measurements make it possible to derive a continuous spectrum for each image cell, as shown in the illustration below. After adjustments for sensor, atmospheric, and terrain effects are applied, these image spectra can be compared with field or laboratory reflectance spectra in order to recognize and map surface materials such as particular types of vegetation or diagnostic minerals associated with ore deposits.

Hyperspectral images contain a wealth of data, but interpreting them requires an understanding of exactly what properties of ground materials we are trying to measure, and how they relate to the measurements actually made by the hyperspectral sensor.

Road Asphalt Pavements Analyzed by Airborne Thermal Remote Sensing: Preliminary Results of the Venice Highway

August 4, 2020December 26, 2017 by admin

Abstract:

This paper describes a fast procedure for evaluating asphalt pavement surface defects using airborne emissivity data. To develop this procedure, we used airborne multispectral emissivity data covering an urban test area close to Venice (Italy).For this study, we first identify and select the roads’ asphalt pavements on Multispectral Infrared Visible Imaging Spectrometer (MIVIS) imagery using a segmentation procedure. Next, since in asphalt pavements the surface defects are strictly related to the decrease of oily components that cause an increase of the abundance of surfacing limestone, the diagnostic absorption emissivity peak at 11.2μm of the limestone was used for retrieving from MIVIS emissivity data the areas exhibiting defects on asphalt pavements surface.The results showed that MIVIS emissivity allows establishing a threshold that points out those asphalt road sites on which a check for a maintenance intervention is required. Therefore, this

Effects Of Runway Grooving On Aircraft Tire Spin-up Behavior

August 4, 2020December 26, 2017 by admin

SUMMARY

An experimental study was conducted to compare the spin-up behavior of an aircraft tire during touchdown on grooved surfaces with the corresponding behavior on similar ungrooved surfaces. The study involved the impact of 49 X 17, type VII aircraft tires at several inflation pressures upon dry grooved and ungrooved concrete and asphalt surfaces at ground speeds up to approximately 110 knots. The results of this study indicate that grooving a runway generally reduces wheel spin-up time but does not appreciably affect the maximum wheel spin-up drag loads, at least for the ground speeds of these tests. Tire-tread damage in the form of chevron cutting was observed on the grooved surfaces under some test conditions and appeared to be dependent upon ground speed, tire inflation pressure, and the runway surface material.

Use Of Close Range Terrestrial Photogrammetry To Assess Accelerated Wear Of Asphalt Concrete Surface Course Mixes

August 4, 2020December 26, 2017 by admin

ABSTRACT:

This paper reports the initial findings of a study to assess the use of close range terrestrial photogrammetry to model the wear of asphalt surface course mixes. Slabs of 10mm asphalt concrete were subjected to accelerated wear under laboratory conditions using the University of Ulster Road Test Machine. Macro-texture profiles were generated from photo stereo pairs. The output data was compared to texture depth change determined using the conventional volumetric sand patch test. The initial findings suggest that this methodology based on digital imagery can be used to model highway surface change and provide improved understanding of the processes at the tyre road surface interface