Naming rights and sponsorship deals are, of course nothing new, but never before have we seen such a proliferation in the number and permutations of such deals as there have been in recent years. For the most part, such arrangements have been success stories, mutually beneficial for teams and corporate sponsors; however, some vital lessons have emerged for negotiating and. structuring such arrangements.
Teenagers currently spend an estimated $153 billion a year on everything from computers to cars to clothes (Brand, 2000). Trend conscious teens are very active in utilizing the media and advertising in seeking out the latest products, services, and fashions (Zollo, 1995). A greater understanding of teens’ role model influences can help organizations and their advertising agencies more effectively target and communicate to this growing market. In this study, we examine the effect of athlete role models on teenagers’ purchase intentions and behaviors. Results from a survey of 218 adolescents are discussed with implications and future research directions for advertising and sports marketing researchers.
Executive Summary
This thesis sets out to investigate the effect of participation in motor sports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. The results show that a correct brand fit and a high brand involvement are the issues that will ensure a positive change on the image of a company. In addition, companies need to choose a sport with a positive image in order to create an image transfer regime that is positive for both parties.
Executive Summary
Indiana and the Central Indiana region in particular, are known as the ‘Racing Capital of the World.’ Traditionally, this designation exists due the presence of the Indianapolis Motor Speedway and the annual running of the Indianapolis 500.
In preparing this report for the Motorsports and Vehicle Production Network project, we learned that motorsports touches nearly every corner of Indiana and is indirectly responsible for over 421,000 jobs while the cluster directly employs over 23,000 individuals in the state and pays an average wage of nearly $63,000, exceeding the average state wage by over $13,000.One challenge that project staff faced is that there was no pre-existing definition of a ‘motorsports cluster.’ To address this, a compilation of company information was compiled from databases supplied by Conexus and the Indiana Motorsports Association. 172 unique 6-digit NAICs codes were obtained and the most frequent NAICS codes were processed through an input-output table for Indiana. From this we were able to identify significant value and supply...
Abstract
In today‟s business environment, talent has become the potentially powerful source of competitive advantage. It is the fundamental building block to creating an organization which is capable of learning, innovating and changing, as well as executing new processes. It has been said that, talent management include the additional management processes and opportunities put in place for people in the organization that are considered to be talented. This paper intends to present a guide for racers to drive their companies by extending their success on the race tracks into business. This piece of work is based on the information gathered through in-depth interviews with three business owners that are also active racers. In the course of the interview, feedbacks regarding benchmarking through talent in motorsports and businesses were sought. The importance of talent management as seen through the prism of how top performers in motorsports have succeeded in driving their business while still producing impressive results on the race tracks was established in this study
Summary
This manual was written for design engineers to enable them to. choose appropriate fasteners for their designs.Subject matter includes fastener material selection, platings, lubricants,corrosion,locking methods,washers,inserts,thread types and classes,fatigue loading,and fastener torque.A section on design criteria covers the derivation of torque formulas,loads on a fastener group,combining simultaneous shear and tension loads,pullout load for tapped holes,grip length,head styles,and fastener strengths.The second half of this manual presents general guidelines and selection criteria for rivets and lock bolts.
ABSTRACT
The crankcase ventilation system is a very important part of the internal combustion engine but not so much attention is usually paid on what happens in the crankcase. A lot of information is available on what happens in the combustion chamber but not so many papers have been published related to the crankcase ventilation. Actually, efficiency improvements can be obtained with an optimization of the crankcase ventilation system and so fuel can be saved and the overall emissions of reduced.
The present is a thesis describing the work done by the author in his internship with Chrysler LLC during the Joint Master Degree program between Politecnico di Torino and University of Windsor.
The work is aimed to simulate the crankcase ventilation system of Pentastar V6 3.6L engine with a 1D/CFD software to see possible ways of improvement and provide some baseline guidance in the initial selection of design parameters for future engines.
I. Executive Summary
Travel and tourism are critical to the American economy. This growing industry offers significant potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy. In 2011, the travel and tourism industry generated $1.2 trillion and supported 7.6 million jobs. Real travel and tourism spending grew 3.5 percent in 2011, outpacing the 1.7 percent growth rate for the economy as a whole. As a travel destination, no other nation can compete with the diversity of experiences found across...
Global travel industry gross bookings reached $1.6 trillion in 2017, making it one of the largest and fastest growing sectors in the world. Factoring in indirect economic contributions, travel and tourism now accounts for a staggering 10.2 percent of global GDP.
A strengthening global economy lies at the heart of industry growth. Each year, the global traveler pool is flooded with millions of new consumers from both emerging and developed markets, many with rising disposable incomes and a newfound ability to experience the world. A sleeping giant has truly awakened—the impact of which cannotmbe underestimated.
Over the past two decades, the number of international travel departures across the globe has more than doubled from roughly 600 million to 1.3 billion (see figure 1). Many travelers from emerging countries are leaving domestic borders for the very first time, injecting billions of dollars of new growth into the travel economy and helping the industry outpace global GDP. Growth appears...
Abstract.
In American Needle v. National Football League, the U.S. Supreme Court will decide whether, and to what extent, section 1 of the Sherman Antitrust Act regulates a professional sports league and its independently owned franchises. For the first time, the Court could characterize a league and its teams as a single entity, meaning that the league and its teams are not able to “conspire” because they share one “corporate consciousness,” and thus cannot violate section 1 through even the most anticompetitive behaviors. Such an outcome would run counter to the sports league-related decisions of most U.S. Courts of Appeals, which have generally rejected the single entity defense because teams often do not pursue common interests. It would, however, prove consistent with the views of the Seventh Circuit, which in 2008 determined in American Needle that the National Football League and its teams constitute a single entity for purposes of apparel sales.
Abstract
The prolific submission rate of sport sponsorship proposals to corporate marketing decision makers warrants the availability of a comprehensive screening instrument. Due to the limited number of instruments available Irwin and Assimakopoulos (1992) proposed the Sport Sponsorship Proposal Evaluation Model (SSPEM).This theoretical model featured a compilation of contemporary sport sponsorship evaluation criteria with distinctive weighting and grading scales. The purpose of the current study was to subject the model to empirical testing in an effort to confirm the retention and categorization of contained criteria. Based on the results of this investigation modifications were made to the original model thereby enhancing its universal effectiveness to corporate decision-makers.
Sport sponsorship is a particular case within the sponsorship industry. It is distinct from the more philanthropic forms of sponsorship, which appear to be less motivated by commercial objectives, and which generally achieve less significant commercial returns (Calderon Martinez, Mas-Ruiz & Nicolau-Gonzalbez, 2005). In this paper, the advantages of sport sponsorship are reviewed to identify why sport sponsorship is more popular than other forms of sponsorship. Despite this popularity, the sponsorship of sporting events and individuals also carries some risks. In this paper, we also review the risks, including generic risks such as the risk of news media reporting that is interpretive rather than objective. Other risks relate more directly to sports, particularly the effects of winning and losing on audience attitudes (or sponsorship objectives), and the impact of off-field behaviour otherwise unrelated to the event threatening the objectives of corporate sport sponsorship.
Abstract:
The prime objective of the research is to establish why commercial sponsors use motor sport as an element of their marketing communications. A comparison has been undertaken between car and bike racing, as represented by Formula One and MotoGp, to establish any differences in approach. The initial historical element of the research revealed that motor sport had been sponsored by vehicle manufacturers since the origins of the petrol combustion engine in the late 19th century. Any suggestion that sponsorship of motor sport is a recent, late 20th century science has been dispelled. The investigation found that the sponsors of top level car racing place major importance on achieving awareness for their brands through media exposure, particularly television. This aim is shared by motorcycle racing sponsors too and a common model is identified. Where motor cycle racing is specifically concerned the research established that there is an almost identical approach to the usage and application of sponsorship to that in...
n the on-going battle between IndyCar and Indianapolis Motor Speedway president Tony George and his Indy Racing League, there will be no winners, only whiners. It has been said time and time again that the racing fans will ultimately decide the fate of each series. Both IndyCar and Tony George have placed considerable hope that the sentiment will fall in their favor.
Finally, the enthusiast will be heard. Through RaceStatR – Indy, the first of a two-part study of Indy racing fans, (conducted by Performance Research – a Newport, RI, sports market research firm) the racing fans get a chance to speak out.
With regards to the controversy, when asked which side or opinion they most agreed with, racing fans (47%) generally agreed with the overall position of IndyCar (27% agreed with Tony George, and 26% were undecided), yet three-fourths (75%) are still planning to watch the IRL sponsored “Indy 200” to be held in Walt Disney World, Florida.