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Day: January 5, 2018

Perspectives on the ROI of Media Relations Publicity Efforts

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Executive Summary

This paper discusses several different approaches to deriving a Return-on-Investment (ROI) for the support provided by media relations publicity efforts within a marketing campaign. The primary questions discussed in the paper are whether it is possible to show that media publicity helped generate sales or other business outcomes, and can a financial return be attributed to the publicity?

Media relations publicity is a part of public relations that is generally included in Marketing Communications or MARCOM, Marketing PR or Media Relations-based Marketing. This paper is not concerned with the ROI of the many other aspects of public relations or their derivatives. The scope of the paper is more narrow and focused specifically on how to show the business value of a story in the media that has been placed as a result of public relations within the marketing campaign mix

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Financial Analysis of Broadcast TV Programming

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Abstract

With a landscape of vertically integrated media conglomeerates and new distribution windows constantly emerging, a TV show can generate multiple revenue streams complicating the economics of television networks. The purpose of this study is to analyze the revenue sources that can be associated with a TV show and their impact on programming decisions. Through a combination of econometric models, statistical tests and financial analysis, the researcher studied the internal and external factors that influence the four main revenue streams of TV shows: advertising, syndication, home video and online platforms. In addition, the DVR and other time-shifting technologies were observed.

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The Changing TV Experience: 2017

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The consumer video landscape has been changing by leaps and types to viewing devices and platforms. In 2015 IAB conducted understand the behavioral shift of consumers’ TV the first bounds, from content sources and video Changing TV Experience study viewing experience on the big screen. What the TV viewing experience since then? What’s different, what’s the This 2017 update on the Changing TV Experience Study includes same, and what’s tracking of new ? to has changed in video viewing trends by screen, and in particular the content and advertising experience and consumer engagement during device ownership, digital video streaming on a smart TV or via a video streaming device in comparison to traditional linear TV viewing.

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Sports Marketing and the Law: Protecting Proprietary Interests in Sports Entertainment Events

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I. INTRODUCTION

This article is intended to help owners of sports entertainment properties protect their long-term financial interests and the goodwill generated from the promotion of sports teams, events, corporate sponsorships, licensed merchandise, franchise, and broadcast rights (collectively referred to as "Sports Marketing"). To encourage development of new sports entertainment events, investors must be given a reasonable chance of obtaining a favorable return before being copied by competitors.uh

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Motivational Factors Influencing Sport Spectator Involvement At NCAA Division II Basketball Games

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Abstract

The purpose of this study was to investigate the motivational factors affecting sport spectator involvement using 304 spectators from NCAA Division II men's and women's basketball games. Two aspects (behavioral and socio-psychological) of sport spectator involvement were examined.

The results revealed that spectators at intercollegiate basketball games had a higher level of socio-psychological involvement than behavioral involvement. A series of multiple regression analyses were conducted to examine the affects of socio- motivational factors (perceived value, fan identification, involvement opportunity, and reference groups) on sport spectator involvement.

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Feasibility Study of Marketing Channels in the Music Industry

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Abstract

Feasibility Study of Marketing Channels in the Music Industry Joseph C. Terry

The Feasibility Study of Marketing Channels in the Music Industry examines the current relationship between recording artists, and the television networks as compared with the relationships that they once had with networks before the digital revolution an the resulting ability to have media at your fingertips. The concept of a record label signing an artist, producing a record and using television for promotional purposes to reach maximum exposure has essentially become an obsolete business model. The digital revolution provides opportunities for businesses looking to capitalize on the availability and user-friendly nature of new media, and this revolution also provides the artist with a relatively simpler and cost-effective way of distributing their work.Through an analysis of the onset of this new media revolution...

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