New Business Models for the Value Analysis of Sport Organisations
The value creation analysis provides a deeper understanding of the value creation of a business and gives an opportunity to derive promising strategies to generate income. But the success of the strategies depends on the usage of the appropriate business model for the value creation analysis. Value chain, value shop, and value network are introduced as business models for the value creation analysis of sport organisations at the example of a football match, a training camp, and a football league. Strategy options are discussed and implications for further research are given.