Digital Future

INTRODUCTION

People increasingly want more. More money, more time, more space. And it is no different with news. Audiences are expecting sports news on an as-it-happens-basis and, as digital technology continues to develop, that news is being readily presented. Not so long ago sports fans would have had to wait until the next day’s newspaper or the evening’s news broadcast, to find out the score of a sports match. Now, via a huge array of platforms, they can access the score, a match report, post-match comments, video highlights and every imaginable statistic almost as soon as the final whistle is blown. It’s telling of the age we are living in and the impact digital technology and, in particular, the internet, is having on traditional sports media. But what does it mean for sports journalists, sports journalism and the audience? The digital era is certainly presenting sports newsrooms with constant challenges. Not only is it...