Development Plan

This research was conducted as a comission for Porvoon Salibandyseura’s Women’s Team (PSS.) The aim was to find ways to improve their sponsorship situation, as due to the overall financial difficulties it is challenging to fund the operation. The research method used was a qualitative research and the objective was to gain a detailed perspective of organizations sponsorship co-operation. The material was gathered by interviewing six different companies which were able to provide us with detailed information on their sponsorship operations.

Sponsorship is a broad concept that is part of the marketing communications plan. In this research, marketing communication is presented briefly and sponsorship as its own marketing promotional tool.