Alcohol Brand Sponsorship Repor.t: Identified Alcohol Brand Sponsorships – U.S., 2010-2013
Methods
This study examined sponsorship of organizations and events in the U.S. by alcohol brands from 2010-2013. The top 75 brands of alcohol consumed by underage drinkers were identified based on a previously conducted national internet-based survey. For each of these brands, a systematic search for sponsorships was conducted using Google.