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Case Comp Certain Formula One Engine Manufactures

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Dear Sir / Madam,

i. l refer to your complaint of 10 September 2009 lodged with the Commission against Fédération Internationale de l'Automobile (FIA), Bayerische Motoren Werke Aktiengesellschaft (BMW), Fiat S.p.a. (Fiat), Ford Motor Company (Ford), Honda Motor Co. Ltd. (Honda), Renault, Toyota Motor Corporation (Toyota), Doma Sports S.L. (Doma), and Fédération lntemationaie de Motocyclisme (FlM) regarding alleged violations of Article 101 and 102 of the Treaty on the Functioning of the European Union (T1'-"EU)1 in connection with the use of BRV Pty Ltd's (BRV) rotary valves in the Formula One and MotoGP championships. I also refer to your letters of 21 April, 26 May and 23 July 2010 by which you provided additional information/explanations on the above matter.

With effect from 1 December 2009, Articles 81 and 82 of the EC Treaty have become Articles 101 and 102, respectively, of the TFEU; the two sets of provisions are in substance identical. For the purposes of this letter references to...

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Time on Camera: An Alternative Explanation of NASCAR Tournaments

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ABSTRACT:

NASCAR’s reward structure for rank order tournaments has been considered the exception to the rule in tournament theory due to the linear payout structure. We suggest that the rewards for drivers are nonlinear when you take into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, we suggest that performance in a race provides additional benefits that are not captured in traditional tournament payments.

Introduction

Often sporting contests are used as a labor market laboratory to empirically test the implications of labor economics such as tournament theory (Kahn 2000). In sports, nonlinear payment structures are found in rank order tournaments such as golf (Ehrenberg and Bognanno 1990, and Melton and Zorn 2000) and marathon running (Frick 2003). Auto racing provides an exception to the...

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The Value of Winning in Motorsports: Sponsorship-Linked Marketing

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Corporate sponsorship of events, especially sports, has become a commonplace marketing communications tool. Still at question in sponsorship-linked marketing programs is the economic value of the firm. Also largely unexamined in marketing research on sponsorship is the impact of participation outcomes. For example, is it more valuable to the firm to sponsor a winner, or is it simply participation and. thus, exposure that brings value to the firm? This study presents an anaiysis of the share-price impact of sponsoring the drivers in the Indianapolis 500 mile race to assess the value of motorsports victories and participation within a firm's sponsorship-linked marketing strategy. This approach allows the use of historical data in the analysis of the value of sponsorship. While the findings of the study suggest that autoracing sponsorships involving products that are not closely linked to the automotive industry...

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Automobile Races and the Marketing of Places: A Geographic and Marketing Exploration of IndyCar Racing in the United States

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ABSTRACT

IndyCar events attract thousands of spectators and over one million television viewers. Additionally, IndyCar is the most elite form of motorsport that races on oval speedways, natural terrain road courses, and temporary street circuits. This research utilizes case studies of IndyCar events contested on each of these three venue types (Iowa Corn Indy 250 – oval speedway; Indy 200 at Mid-Ohio – road course; Grand Prix of St.Petersburg – street circuit). Previous research in figurational sociology, place marketing, and mega-events provide a framework used to identify key similarities and differences among the perceived and observed benefits and costs of an IndyCar race on their host cities and regions.in...

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