Automobile Races and the Marketing of Places: A Geographic and Marketing Exploration of IndyCar Racing in the United States
ABSTRACT
IndyCar events attract thousands of spectators and over one million television viewers. Additionally, IndyCar is the most elite form of motorsport that races on oval speedways, natural terrain road courses, and temporary street circuits. This research utilizes case studies of IndyCar events contested on each of these three venue types (Iowa Corn Indy 250 – oval speedway; Indy 200 at Mid-Ohio – road course; Grand Prix of St.Petersburg – street circuit). Previous research in figurational sociology, place marketing, and mega-events provide a framework used to identify key similarities and differences among the perceived and observed benefits and costs of an IndyCar race on their host cities and regions.in...