Financial Analysis of Broadcast TV Programming
Abstract
With a landscape of vertically integrated media conglomeerates and new distribution windows constantly emerging, a TV show can generate multiple revenue streams complicating the economics of television networks. The purpose of this study is to analyze the revenue sources that can be associated with a TV show and their impact on programming decisions. Through a combination of econometric models, statistical tests and financial analysis, the researcher studied the internal and external factors that influence the four main revenue streams of TV shows: advertising, syndication, home video and online platforms. In addition, the DVR and other time-shifting technologies were observed.