The Changing TV Experience: 2017
The consumer video landscape has been changing by leaps and types to viewing devices and platforms. In 2015 IAB conducted understand the behavioral shift of consumers’ TV the first bounds, from content sources and video Changing TV Experience study viewing experience on the big screen. What the TV viewing experience since then? What’s different, what’s the This 2017 update on the Changing TV Experience Study includes same, and what’s tracking of new ? to has changed in video viewing trends by screen, and in particular the content and advertising experience and consumer engagement during device ownership, digital video streaming on a smart TV or via a video streaming device in comparison to traditional linear TV viewing.