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Brand Spillover Effects Within A Sponsor Portfolio: The Interaction Of Image Congruence And Portfolio Size

August 10, 2021August 9, 2020 by admin

A sponsor portfolio exists where multiple brands sponsor a single activity or property, such as a sporting event, team, league, or a charity simultaneously. While sponsor portfolios are common in practice, little is known about how the brand perceptions of several concurrent sponsors spill over to influence each individual sponsor’s brand. This paper summarizes two experiments that investigate sponsor portfolios to determine how spillover effects influence consumers’ perceptions of a particular sponsor’s brand within the portfolio. In Study 1, empirical evidence substantiates a brand spillover effect between multiple sponsors of a single sport property. In Study 2, the influences of image congruence and portfolio size on this spillover effect are empirically assessed. Results demonstrate an interaction effect whereby brands incongruent to the sponsored property enjoy a more favorable brand perception when included in either a small portfolio inclusive of another incongruent co-sponsor, or a larger portfolio of otherwise congruent sponsors.

INTRODUCTION

One of the fastest growing corporate marketing expenditures is the sponsorship of sports, events, and non-profit organizations, which has topped $57 billion globally...

Investigations on the effects of ethanol-methanol-gasoline blends in a spark-ignition engine: Performance and emissions analysis

August 8, 2020 by admin

Abstract

This study discusses performance and exhaust emissions from spark-ignition engine fueled with ethanol–methanol–gasoline blends. The test results obtained with the use of low content rates of ethanol–methanol blends (3–10 vol.%) in gasoline were compared to ethanol–gasoline blends, methanol–gasoline blends and pure gasoline test results. Combustion and emission characteristics of ethanol, methanol and gasoline and their blends were evaluated. Results showed that when the vehicle was fueled with ethanol–methanol–gasoline blends, the concentrations of CO and UHC (unburnt hydrocarbons) emissions were significantly decreased, compared to the neat gasoline. Methanol–gasoline blends presented the lowest emissions of CO and UHC among all test fuels. Ethanol–gasoline blends showed a moderate emission level between the neat gasoline and ethanol–methanol–gasoline blends, e.g., ethanol–gasoline blends presented lower CO and UHC emissions than those of the neat gasoline but higher emissions than those of the ethanol–methanol–gasoline blends. In addition, the CO and UHC decreased and CO2 increased when ethanol and/or methanol contents increased in the fuel blends. Furthermore, the effects of...

Corporate Marketing Objectives and Evaluation Measures for Integrated Television Advertising and Sports Event Sponsorships

August 8, 2020June 24, 2019 by admin

To determine how integrated TV advertising and event sponsorship should be evaluated, a theoretical framework derived from global exploratory research of academic literature and consulting reports of more than 50 authors was validated by 16 experts. To investigate how evaluation was managed in practice, 12 campaigns which had sponsored a televised event and placed advertisements during the broadcast of this event were analyzed via case studies. The investigated competitions included the Wimbledon Tennis Tournament in London and the Olympic Games in Sydney. The examined brands comprised automotive, financial services, retail chain, office equipment, and consumer goods. The study identified the keytechniques that lead to increased corporate sales four objectivesand necessary performance measures, which could be useful to all executives promoting brands through televised sport.

INTRODUCTION

Mansourpour (2007) points out “Sports sponsorship is a tool used increasingly by corporations to generate awareness, alter attitudes and attempt to influence consumer behaviour patterns. It is able to cut through clutter effectively, target specific consumer segments, and to generate beneficial...

Researching Corporate Relationships

February 16, 2019 by admin

Occasionally, attorneys and other legal professionals may need to identify connections between specific companies or map out the structure of a company. One of the most common reasons to search for this “corporate linkage” data is to identify possible conflicts of interest before taking on new corporate clients; however, a company’s relationships with other entities also may have an impact on how a particular legal matter involving the company is handled. Additionally, attorneys who have successfully represented a subsidiary company may want to use their success with that client as a gateway to marketing their legal service to the parent company.

Given the intricate network of relationships that can exist within a large company,obtaining a complete picture of a company’s hierarchy can be a daunting task.The availability of corporate linkage information depends on a variety of factors, including whether the company is publicly traded or privately owned, whether it is based inside or outside the United States, and whether it is a large or small company.

Reality Television Contracts

August 8, 2020September 28, 2018 by admin

TALENT ATTACHMENT CONTRACT

Producers often create an idea for a reality show based on a specific person (“Keeping up with the Kardashians”), a type of person (The “Real Housewives” franchise), or a business (“Rob Dyrdek's Fantasy Factory”). Producers may also base an unscripted show on the ideas and/or existing intellectual property of another (“Rich Kids of Instagram”). Once the producer has settled on a concept, the producer will want to “attach” the on camera services of talent. This “attachment agreement” gives the producer the right to present the project and the on-camera talent to potential buyers for a limited period of time. If the talent is essential to the project or the talents on-camera participation will help sell the project, an agreement between the talent and producer is essential. Otherwise, when the show is sold the talent may ask for

Development Agreement – American Bar Association

August 9, 2020September 27, 2018 by admin

During the Development Period (and thereafter if a deal is made with a Financier), COMPANY will have the exclusive right to represent the Series (including any television spin-off, sequel or prequel (spin-off is defined as a new television production which has any characters, Talent, locations and/or unique elements in a COMPANY Proposal or in the materials regarding the “Series Name”, whether in documentary, docu-drama, docu-soap or fictional-situational genre/format) as producers/executive producers. COMPANY agrees that Artists shall be attached to the Series so long as COMPANY is attached (including any television spin-off, sequel or prequel as such terms are defined herein and all ancillary rights to the Series, including, but not limited to, the exhibition of the Series in any other medium where now known or hereinafter discovered).

Motorsports Development Agreement By And Between Mayor And City Council Of Baltimore And Downforce Racng, LLC

August 9, 2020September 4, 2018 by admin

MOTORSPORTS DEVELOPMENT AGREEMENT BY AND BETWEEN
THE MAYOR AND CITY COUNCIL OF BALTIMORE AND
DOWNFORCE RACING, LLC

This Motorsports Development Agreement (“Agreement’’) is entered into as of this day of February, 2012, by and between the Mayor and City Council of Baltimore (“City”), a body corporate and politic of the State of Maryland, and Downforce Racing, LLC (“DFR”), a limited liability company duly organized under the laws of Delaware and registered to do business in the State of Maryland (hereafter individually a “Party” and collectively “the Parties”).

WHEREAS, the City desires to promote events that are of interest and benefit to the residents of the City, to expand national and international tourism to the City, and otherwise to enhance economic opportunities for the benefit of the City, its residents and local businesses; and

WHEREAS, the City has determined that the holding of a series of internationally- recognized automobile races approved by one or more authorized automobile sanctioning bodies, together with a variety of sporting, entertainment, it...

Benchmarking in Business through Talents: Beyond the Success in Motorsports

August 9, 2020September 3, 2018 by admin

Abstract.

In today‟s business environment, talent has become the potentially powerful source of competitive advantage. It is the fundamental building block to creating an organization which is capable of learning, innovating and changing, as well as executing new processes. It has been said that, talent management include the additional management processes and opportunities put in place for people in the organization that are considered to be talented. This paper intends to present a guide for racers to drive their companies by extending their success on the race tracks into business. This piece of work is based on the information gathered through in-depth interviews with three business owners that are also active racers. In the course of the interview, feedbacks regarding benchmarking through talent in motorsports and businesses were sought. The importance of talent management as seen through the prism of how top performers in motorsports have succeeded in driving their business while still producing impressive results on the race tracks was established in this study.

Combined Simulation Of Spark Ignition Internal Combustion Engines And Heat Conduction Within Piston

August 8, 2020September 2, 2018 by admin

Abstract

A combined thermodynamic simulation and transient conduction heat transfer through piston has been carried out in this study. In thermodynamic simulation, A computer programme has been developed to study the full operation cycle of a four stroke internal combustion engine. The simulation used to calculate the pressure and temperature field existing in realistic engine combustion chambers for various engine parameters. The one dimensional conduction heat transfer equation has been solved numerically. The results show a good agreement with previous studies where applicable.

Tumultuous times in NASCAR: Antitrust implications for drivers and teams

August 12, 2020July 2, 2018 by admin

Abstract

The National Association of Stock Car Auto Racing (NASCAR) is experiencing a decline in fans, TV viewers and sponsorship revenues. The current state of the sport has motivated drivers and teams to create organizations that may lead to collective bargaining attempts. Collective bargaining is governed by federal antitrust law. This rhetorical analysis presents legal case studies in NASCAR’s prior attempts to manage sanctioning of national championship racing events, which led to restraint of trade and antitrust litigation. Implications for the future actions of facilities, drivers, teams and sanctioning bodies can be tested through the definition of antitrust and fair competition in the marketplace.

Introduction

The predominant stock-bodied auto racing sport in the United States is the National Association of Stock Car Auto Racing (NASCAR). It was created in 1948 by patriarch Bill France, Sr. and remains a private business...

Sintering Of Powder Premixes

August 7, 2020June 2, 2018 by admin

Abstract

Advances in the understanding of the sintering of powder premixes have contributed significantly to the growth of the ferrous powder metallurgy industry. This includes sintering both in the solid state and in the presence of a liquid phase. In this article, the sintering of iron powder premixes containing: 1) graphite; 2) nickel and graphite; 3) copper and graphite; 4) Phosphorus as ferrophosphorus; and, 5) boron as ferroboron are discussed. The evolution of microstructure and mechanical properties are discussed as well.

INTRODUCTION

The growth of ferrous powder metallurgy (P/M) over the past five decades has been outstanding as this technology is proving itself as an alternative lower cost process to machining, casting, stamping, forging, and other similar metal working technologies. The growth has been spurred by continuing technological advancements in powder making and processing, alloy development, and parts production methods. ..

JIP Reduced Iron Powders Atomized Iron And Steel Powders

August 7, 2020May 31, 2018 by admin

As a total iron powder maker, JFE Steel Corporation is the only company in Japan which produces and sells both reduced iron powder and atomized iron powder. The former is produced by reducing mill scale (iron oxide), and the latter, by atomizing molten steel with water. In addition to reduced iron powders, atomized iron powders, and alloyed steel powders, JFE also produces Clean Mix powders by applying a segregation-free treatment to these materials. JFE's iron powder products are used in a wide range of applications, beginning with powder metallurgy, where they are the main material for sintered machine parts for automobiles, electric appliances, and other types of machinery. They are also used as the main material for magnetic materials, the heating component in disposable body warmers, toner carriers for copying machines, and in numerous other applications, and have earned a high reputation in all these fields.

Prediction of Iron Ore Sintering Characters on the Basis of Regression Analysis and Artificial Neural Network

August 7, 2020May 25, 2018 by admin

Abstract

Iron ore sintering is a complex and hysteresis process, so the prediction of the iron ore sintering character is very necessary. By using stepwise regression analysis, this paper confirms the main factors that influence moisture content, fuel ratio, sintering speed and the sintering drum strength. By using BP artificial neural network, we construct the prediction model against the four characters mentioned afore, and prediction accuracy are 96.67%, 93.33%, 86.67% and 93.33% respectively. The model result used in sintering pot test, the experimental results show that the mix moisture and fuel ratio are optimized, and the sinter drum strength is improved.

1 Preamble

The iron and steel are the most vastly used structural materials and the biggest output functional materials, which amounts to 626,700,000 tons in 2010 in China, 42% of the global output. Along with iron and steel industry's

Clutch Assembly Modeling And Dynamic Analysis

August 7, 2020May 25, 2018 by admin

Abstract

In this project dynamic analysis of clutch assembly will be carried out. Clutches are useful in devices that have two rotating shafts. In these devices, one of the shafts is typically driven by a motor or pulley, and the other shaft drives another device.

The clutch connects the two shafts so that they can either be locked together and spin at the same speed, or be decoupled and spin at different speeds. In evaluating the stresses and strain in the part, modeling and simulation are used.The modeling of the clutch assembly is modeled using 3D software. Here we will be using Pro E for modeling. The simulation part will be carried out using the Analysis software, ANSYS. The created model is exported to ANSYS by converting it to IGES format. The imported model is meshed in ANSYS and boundary constrains are defined. With the Boundary constrains, the stresses and strain of the clutch assembly can be determined and the values are tabulated. Thus the investigation of stress and strain is carried out using ANSYS. This project will also help to learn Pro E and also ANSYS.

Modeling and Simulation of Processes from an Iron Ore Sintering Plant

August 7, 2020May 24, 2018 by admin

Abstract:

This work presents the mathematic models of the basic processes from an iron ore processing plant. Based on the mathematic models, using the Matlab/Simulink platform, it was achieved the simulation of the dosing process and simulation of the sintering process. The achieved mathematic model allows the determination of the material flows in the charge at their chemical composition variation, or at the variation of the reference values of the parameters S, I, r0, c0. Further the simulation, there are obtained the time-variations of the optimal speed for the sintering machine at different distributions of iron ore’s temperatures on the sintering band.

1 Introduction

Restructuring of metallurgical industry is strongly influenced by the modernization of manufacturing processes from the sintering plants. Sintering, as physical-chemical process of iron ores preparation and obtaining of a controlled situation, is of maximum importance because the...

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