April 2018 - motorsports.sponsoredproperties.com

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Motorsports Involvement among Adolescents and Young Adults with Childhood ADHD

August 7, 2020April 26, 2018 by admin

Abstract

Although children with attention-deficit/hyperactivity disorder (ADHD) are at risk for impulsive, health-endangering behavior, few studies have examined nonsubstance, use-related risk-taking behaviors. This study examined whether adolescents and young adults with ADHD histories were more likely than those without ADHD histories to report frequent engagement in motorsports, a collection of risky driving-related activities associated with elevated rates of physical injury. Path analyses tested whether persistent impulsivity, comorbid conduct disorder or antisocial personality disorder (CD/ASP), and heavy alcohol use mediated this association. Analyses also explored whether frequent motorsporting was associated with unsafe and alcohol-influenced driving. Two hundred twenty-one adolescent and young adult males (16-25 years old) diagnosed with ADHD in childhood and 139 demographically similar males without ADHD histories reported their motorsports involvement. Persistent impulsivity, CD/ASP, heavy drinking, and hazardous driving were also measured in adolescence/young adulthood. Adolescents and young adults with ADHD histories were more likely to report frequent motorsports involvement than those without childhood ADHD. Impulsivity, CD/ASP, and heavy drinking...

Motorsports Sponsorship Analytics And Insight

August 7, 2020April 26, 2018 by admin

PROBLEM:

Corporate sponsorship by this company was spread between all major forms of motorsports, with major commitments to NASCAR, IndyCar, NHRA, and Hydroplane racing.

Avoiding the Pitfalls in Motorsports Data Acquisition 2008-01- 2987

August 7, 2020April 26, 2018 by admin

Restrictions on track testing, combined with advances in technology, have contributed to an increased dependence on sensors and data acquisition for diagnosing problems and improving performance in motorsports vehicles.

Motorsports Medicine.

August 7, 2020April 26, 2018 by admin

Abstract

Motorsports is the fastest growing professional sport in the United States. Each year approximately 14 drivers die, and many others are paralyzed or seriously injured. Although there is a common misconception that motorsports medicine is analogous to standard emergency or sports medicine, due to the unique racing environment a traditional approach to emergency medical services can be ineffective and may expose drivers, spectators, and medical personnel to great danger. This article is a general review of the evolving subspecialty of motorsports medicine.

Single Promoter Awarded Contract for Motorsports

August 7, 2020April 26, 2018 by admin

The Anaheim City Council voted Tuesday to award a single contract for the highly popular motorsports events at Anaheim Stadium, shutting out the promoters who have filled the stadium with sellout crowds for the last 10 years.

Effect of Traffic on Sales and Conversion Rates of Retail Stores

August 7, 2020April 17, 2018 by admin

Attracting shoppers to stores and converting the incoming traffic into sales profitably are vital for the financial health of retailers. In this paper, we use proprietary data pertaining to an apparel retailer to study the relationship between store traffic, labor, and sales performance.We decompose sales volume into conversion rate (defined as the ratio of number of transactions to traffic) and basket value (defined as the ratio of sales volume to number of transactions) and analyze the impact of traffic on sales and its components. We find that store sales volume exhibits diminishing returns to scale with respect to traffic. We determine that this relationship is driven by a decline in conversion rate with traffic (as opposed to a decline in basket value). Our results show that an increase in conversion rate is associated with an increase in future traffic...

Use Of Full Engine And Detailed Valvetrain Models To Improve Valve Control In A High-Speed Racing Engine.

August 7, 2020April 15, 2018 by admin

Abstract

Valve control is critical to the performance of high speed racing engines. Even slight errors in valve timing can lead to significant power loss and deviations from the design valve motion may affect engine life. Traditionally, valve-train designs have been optimised using simple rigid body models. At high loads, however, component flexibility leads to discrepancies between predicted and measured results. These can arise either from within each single valvetrain or from torsional effects in the full engine system. This paper describes how full engine system and detailed single valvetrain models have been used in the process of developing a high-speed racing engine. Results from the models have shown how valvetrain dynamics is affected by component flexibility and have given solutions to durability problems.

Event Classication and Relationship Labeling in Affiation Networks

August 7, 2020April 13, 2018 by admin

Abstract

Many domains are best described as an aliation network in which there are entities such as actors, events and organizations linked together in a variety of relationships. Relational classication in these domains requires the collective classication of both entities and relationships. In this paper, we investigate the use of relational Markov networks (RMN) for relational classication in aliation networks.

Return On Marketing Investment Driven Sponsorship: Optimizing This Marketing Investment In Latin America

August 11, 2020April 2, 2018 by admin

ABSTRACT

Marketing campaigns and strategies: We are all constantly exposed to their bombardment in our every day life, but few understand the undergoing revolution this field is experiencing to finally measure, in financial terms, its impact. Gone are the days of the creative marketingand to stay is the era of quantifiable marketing, a new stage in the field that simply wants to measure if the marketing effort has yielded an impact on what really counts: selling more, to more people, more often and at a higher margin. The following paper targets the sponsorship side of the marketing field, whether expos and trade shows, sponsorships of musical events, recreational gatherings, or company driven shows.

DON PRUDHOMME RACING, INC., Plaintiff and Respondent, v. WYNN OIL COMPANY, Defendant and Appellant

August 7, 2020April 1, 2018 by admin

Car racing company sued oil company for breach of contract after oil company terminated its sponsorship agreement with racing company. The Superior Court of San Diego County, No. GIN003370, Richard G. Cline, J., entered judgment for racing company, and oil company appealed. The Court of Appeal, Appellate Division, O'Rourke, J., held that: (1) oil company could raise for the first time on appeal argument that parol evidence was inconsistent with the terms of the integrated sponsorship agreement; (2) sponsorship agreement was only partially integrated with respect to personal appearance provision; and (3) extrinsic evidence of custom and usage was admissible