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Day: March 14, 2018

Liability Insurance: Effect of False Statements on Duty to Cooperate

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Whether and when discrepancies in statements by an insured to his insurer constitute a breach of the liability insurance cooperation clause' is the subject of this article. A distinction is drawn at the outset, between wilful, intentional or fraudulent material variances, here discussed, and those variances which are unintentional, accidental, unimportant or inconsequential. The latter categories are considered not sufficient to constitute a breach of the clause under discussion.

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Gambling On Sport Sponsorship: A Conceptual Framework For Research And Regulatory Review

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Abstract

Commercial gambling providers (CGPs) have recently intensified the promotion of their products and services through sport sponsorship. Consequently, gambling products and services now gain substantial exposure to large audiences via media broadcasts of sport. Due to the mainstream appeal of some sports, television audiences and fan-bases can include youth, at-risk and problem gamblers, who may be prompted to gamble, or to increase their gambling, by the direct marketing, alignment of gambling with a ‘healthy’ activity and increased normalisation of gambling. Therefore, sport sponsorship by CGPs promotes a potentially risky behaviour and may exacerbate the public health issue of problem gambling. Regulatory measures have been implemented by governments and private organisations in relation to sport sponsorship by tobacco companies in recognition of the potential harmful impacts of this form of marketing. Subsequently, the involvement of ‘unhealthy products’

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The Impact Of Tv Channel Design On Emotion And Brand Personality

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Abstract

The communication strategy of TV channels is essentially based on schedule and channels’ “packaging”. It contains visual and sonorous components that are fundamental factors of media communication.

Previous marketing researches considered product packaging design and studied elements of design like color and form, etc. Taking into account TV channels as a product, this research aims to investigate the channel design impact on viewers’ emotions and brand personality. The advertising credit is one of the main elements of the TV channel design. It contains three stimuli: animation, color and music. Moderate effects of human personality and optimum stimulation level are examined.

Eight Ad credits were conceived for the experimentation using animation techniques, colors and music. The final sample, comprising 512 respondents, was divided into eight groups exposed each to a single credit.

The data analysis method applied is ANOVA. The findings indicate that visual and sound stimuli affect channel design appreciation. Hot hue color evokes emotion response and influences the channel competence perception.

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Personality, Context, and Resistance to Organizational Change

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The article proposes and tests a model of resistance to organizational change. Contrary to most works on resistance, resistance was conceptualized here as a multifaceted construct. Relationships among resistance components and employees’ personalities, the organizational context, and several work-related outcomes were examined. Through a study of 177 employees, both personality and context have been found to significantly associate with employees’ attitudes towards a large-scale organizational change. These attitudes were, in turn, significantly associated with employees’ job-satisfaction, organizational commitment, and intention to leave the organization.

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