January 2018 - Page 3 of 3 - motorsports.sponsoredproperties.com

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Integrated Marketing Communications 1: Mass Communications Techniques

August 5, 2020January 3, 2018 by admin

For many small and medium-sized firms, marketing communications planning involves little more than assessing how much the firm can afford to spend, allocating it across some media and, in due course, looking at whether sales levels have increased or not. It is clear that to avoid wasting valuable organizational resources, marketing communications should be planned and evaluated carefully. The various stages involved in doing this are outlined in Figure 9.2.

Facilitating Sponsorship Channels in the Business Model of Motorsports

August 5, 2020January 3, 2018 by admin

ABSTRACT

The business model of motorsports has evolved to prominently feature corporate sponsorship as a B2B exchange mechanism in both the supply and marketing channels. As a result, racing series managers and teams are often simultaneously positioned as a buyer and seller in relation to their corporate sponsors. The sustainability of this business model rests with the propensity for motorsports organizations to consistently deliver value to both B2C and B2B firms and minimize potential role conflicts. This research highlights how actors in Formula One and NASCAR serve as channel facilitators to connect buyers and sellers within the motorsports sponsorship network.

INTRODUCTION

In the marketing of motorsports, racing series management and team organizations represent two key producers. In collaboration with various other channel members, these two entities produce a sports and entertainment product that is attractive to a large consumer audience

Defendant Appellant Cross Appellee, and Heartland Park Raceway, LLC Defendant.

August 5, 2020January 3, 2018 by admin

In this diversity case governed by Kansas tort law, SFX Motor Sports, Inc.1 (“SFX”), appeals the district court’s denial of its post-trial motion for judgment as a matter of law (“JMOL”). SFX argues that a reasonable jury could not have found SFX liable for wanton conduct based on its staging of an August 2003 motorcycle race in which Arthur Wagner, Jr. (“Wagner”), crashed and was seriously injured. Wagner cross-appeals, arguing that the district court erred in reducing his damages award pursuant to Kansas’s statutory cap on noneconomic damages in personal injury actions. Exercising appellate jurisdiction under 28 U.S.C. § 1291, we REVERSE the denial of SFX’s motion for JMOL and DISMISS Wagner’s cross-appeal as moot.

United States Court of Appeals for the Federal Circuit: BRIDGESTONE/FIRESTONE RESEARCH, INC., Appellant, v. AUTOMOBILE CLUB DE L’OUEST DE LA FRANCE, Appellee

August 5, 2020January 3, 2018 by admin

Bridgestone/Firestone Research, Inc. ("Bridgestone") is the owner of Trademark Registration No. 756,436 for the mark LEMANS for "pneumatic rubber tires" on the principal register, issued on September 10, 1963. The United States Patent and Trademark Office Trademark Trial and Appeal Board granted the petition of Automobile Club de l'Ouest de la France ("Automobile Club") to cancel the registration.1 We reverse the Board's decision.

The Art Of Sponsorships

August 5, 2020January 2, 2018 by admin

The practice of a business giving money to another company in return for advertising at an event, location, or program is called a sponsorship. The overwhelming need for money in the park and recreational field has necessitated the importance to know how to find and keep sponsors. The presenter, Robert Villegas, with an understanding of how important funding is for recreation programs but also how tragically scarce it often is, stressed in this session how mutually beneficial a sponsorship can be for both the manager and the sponsor.

Trademark Dilution Law: A Cross-Disciplinary Examination Of Dilution And Brand Equity Scholarship

August 4, 2020January 2, 2018 by admin

Federal trademark law affords distinctive and famous trademarks protection from “dilution,” which is the whittling away of a trademark’s uniqueness and consequently its selling power. Trademark dilution jurisprudence, as explicated in case law, is unclear with respect to what injury is to be prevented by dilution law, how such injury is operationalized, and how best to balance the interests at stake in a dilution action. With these deficiencies in perspective, this dissertation begins with the question whether a framework for identifying and measuring trademark dilution can be culled from the body of brand equity research. Brand equity, which is generally regarded as the extra or added value embodied in the product’s trademark beyond the value of the product unmarked, is akin to the selling power or commercial magnetism of a famous trademark.

Theory of Mind

August 4, 2020January 1, 2018 by admin

1. Introduction. ‘

Theory of Mind’ refers to the cognitive capacity to attribute mental states to self and others. Other names for the same capacity include “commonsense psychology,” “naïve psychology,” “folk psychology,” “mind reading” and “mentalizing.” Mental attributions are commonly made in both verbal and non-verbal forms. Virtually all language communities, it seems, have words or phrases to describe mental states, including perceptions, bodily feelings, emotional states, and propositional attitudes (beliefs, desires, hopes, and intentions). People engaged in social life have many thoughts and beliefs about others’ (and their own) mental states, even when they don’t verbalize them.

Learning Threshold Parameters for Event Classification in Broadcast News

August 4, 2020January 1, 2018 by admin

Abstract

In this paper we present two methods for automatic threshold parameter estimation for an event tracking algorithm. We view the threshold as a statistic of the incoming data stream, which is assumed to contain broadcast news stories from radio, television, and newswire sources. Query bias defined in terms of threshold estimators can be identified when a word co-occurrence representation for text is used. Our results suggest that both approaches learn bias from training corpora, leading to improved classification accuracy for event tracking applications. 1 Introduction The following work describes two automatic threshold selection algorithms for the event tracking problem. This problem was defined by the Topic Detection and Tracking (TDT) research initiative, a DARPA-sponsored effort comprising research groups from several commercial and academic sites. Event tracking is a form of supervised learning in which a system formulates a classifier for broadcast news using a few relevant stori...

Bus Rapid Transit Identity: An Overview of Current “Branding” Practice

August 4, 2020January 1, 2018 by admin

Abstract

The emergence of new bus rapid transit (BRT) systems in recent years has prompted transit agencies across North America to establish new and unique identity programs that communicate various benefits of improved bus service. These identities and brands, however, rely largely on perception and emotional reaction, which are diff icult to quantify. This lack of “hard data” makes the efficacy of identity systems and expenditures on them difficult to assess. This evaluation of 22 BRT identity programs examines the typical constructs used to establish BRT identity: visual identifiers, nominal identifiers, and color palette.

Libel and Privacy

August 4, 2020January 1, 2018 by admin

New York law has been extended by another case disallowing a cause of action for defamation arising from a fictional work.' In Springer v. Viking Press, the court held there was no cause of action for defamation. The case concerned plaintiff Lisa Springer and defendant Robert Tine who met while attending Columbia University and developed a close personal relationship.' While working on a novel, defendant informed plaintiff he had patterned the relationship between the hero and heroine on their own.

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