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Day: January 3, 2018

Integrated Marketing Communications 1: Mass Communications Techniques

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For many small and medium-sized firms, marketing communications planning involves little more than assessing how much the firm can afford to spend, allocating it across some media and, in due course, looking at whether sales levels have increased or not. It is clear that to avoid wasting valuable organizational resources, marketing communications should be planned and evaluated carefully. The various stages involved in doing this are outlined in Figure 9.2.

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The Benefits Grid: Translating Motorsports Sponsorship Features Into Sponsor Benefits

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Abstract:

Motorsports racing teams rely on sponsorship to fund their operations. Despite the financial importance of sponsorship, many racing teams continue to rely on a product-based approach to selling sponsorships. In this paper, a sponsorcentric approach to developing more effective motorsports sponsorship proposals is proposed. It is argued that motorsports sponsorship proposals can be made more effective when sponsorship features are linked to marketing benefits, especially when supported by empirical data.

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Facilitating Sponsorship Channels in the Business Model of Motorsports

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ABSTRACT

The business model of motorsports has evolved to prominently feature corporate sponsorship as a B2B exchange mechanism in both the supply and marketing channels. As a result, racing series managers and teams are often simultaneously positioned as a buyer and seller in relation to their corporate sponsors. The sustainability of this business model rests with the propensity for motorsports organizations to consistently deliver value to both B2C and B2B firms and minimize potential role conflicts. This research highlights how actors in Formula One and NASCAR serve as channel facilitators to connect buyers and sellers within the motorsports sponsorship network.

INTRODUCTION

In the marketing of motorsports, racing series management and team organizations represent two key producers. In collaboration with various other channel members, these two entities produce a sports and entertainment product that is attractive to a large consumer audience

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Defendant Appellant Cross Appellee, and Heartland Park Raceway, LLC Defendant.

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In this diversity case governed by Kansas tort law, SFX Motor Sports, Inc.1 (“SFX”), appeals the district court’s denial of its post-trial motion for judgment as a matter of law (“JMOL”). SFX argues that a reasonable jury could not have found SFX liable for wanton conduct based on its staging of an August 2003 motorcycle race in which Arthur Wagner, Jr. (“Wagner”), crashed and was seriously injured. Wagner cross-appeals, arguing that the district court erred in reducing his damages award pursuant to Kansas’s statutory cap on noneconomic damages in personal injury actions. Exercising appellate jurisdiction under 28 U.S.C. § 1291, we REVERSE the denial of SFX’s motion for JMOL and DISMISS Wagner’s cross-appeal as moot.

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United States Court of Appeals for the Federal Circuit: BRIDGESTONE/FIRESTONE RESEARCH, INC., Appellant, v. AUTOMOBILE CLUB DE L’OUEST DE LA FRANCE, Appellee

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Bridgestone/Firestone Research, Inc. ("Bridgestone") is the owner of Trademark Registration No. 756,436 for the mark LEMANS for "pneumatic rubber tires" on the principal register, issued on September 10, 1963. The United States Patent and Trademark Office Trademark Trial and Appeal Board granted the petition of Automobile Club de l'Ouest de la France ("Automobile Club") to cancel the registration.1 We reverse the Board's decision.

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