The Art Of Sponsorships
The practice of a business giving money to another company in return for advertising at an event, location, or program is called a sponsorship. The overwhelming need for money in the park and recreational field has necessitated the importance to know how to find and keep sponsors. The presenter, Robert Villegas, with an understanding of how important funding is for recreation programs but also how tragically scarce it often is, stressed in this session how mutually beneficial a sponsorship can be for both the manager and the sponsor.